The Perfume Parlor by MUSE, or PPbyMUSE, is an extension of the MUSE brand. It is a sensory space which is anchored in Harlem, NYC, the hub of urban inspiration, as well as a mobile platform bringing the experience to our target consumer. Our Harlem location offers a physical place to convene, discover, and exchange scent stories in a civilized, friendly, and authentic manner. Our mobility allows us to bring an uniquely curated scent experience to other cities, neighborhoods, and locations to further connect and engage with diverse consumers who desire the presence of luxury or niche perfumery in their lives.